Grow Your Business With A Clear Branding Plan!

Branding is one of those buzz words which for some reason people like to make WAY TOO COMPLICATED!

Our approach is based on tried and true marketing practices which will deliver the critical components you need in order to connect with more customers and build your business. The template will walk you through each step of building your brand and your aligned marketing message.

Once complete, you can use it to build websites, marketing messaging and advertising.

 

Critical Components Include:

  1. Customer Profile

  2. Problems Your Business Solves

  3. Brand Profile & Personality

  4. Brand Messaging

  5. Call to Action

Our Brand Planning Template offers a simplified, yet powerful approach.

Branding is all about defining who you are to your customer. The easiest way to think about it is in terms of a restaurant since we have all been to a variety of good ones with very different styles. If you were going to open a restaurant you would want to think first about your customers. Are they wealthy elites looking for a fine dining experience, or a lunchtime crowd looking for a great sandwich? What is the vibe they’d enjoy? How will the staff dress and greet the guests? This is all branding and while you may not be running a restaurant, your business needs similar elements if you are going to connect with your customers and prospects in a deeply authentic way.

A good brand will make your customers feel good and be loyal brand advocates.

Our approach is adapted from a great concept from a company called Storybrand (storybrand.com). The approach makes the customer the hero of the story, and makes your business the guide. The concept applies to ALL businesses, and is a great, simple way of personifying a brand and giving you a clear actionable branding plan. Plus…its really fun to do!